Chris Hawthorne Joins Balcom Agency As Media Director
FORT WORTH, Texas – Dec. 21, 2017 – Chris Hawthorne has joined Balcom Agency as media director, bringing more than 20 years of experience in media planning and buying to the agency and its clients.
Hawthorne comes to Balcom from Slingshot in Dallas, where she served as associate media director and then group media director for 10 years, before transitioning into a human resources role. Over the course of her career, she has planned and negotiated digital and traditional media across global, national and regional markets for such clients as American Heart Association, Mission Tortillas, Texas Tourism and Joe’s Crab Shack, and has leveraged her expertise and management skills to lead and mentor media buying teams. At Balcom, Hawthorne will put her award-winning media planning talents to work for such clients as Sinclair Oil Company, Ball Park Buns, Mrs Baird’s Bread and Cavender’s.
“As our clients’ media planning and buying needs grow, Chris will help us continue to deliver the great results our clients have come to expect, while expanding our media capabilities,” said Steve Cantrell, director of client services and media specialist at Balcom. “She brings the experience, expertise and attention to detail that will go the distance for the organizations with which we work. Chris is a dynamic addition to the B Team.”
In conjunction with her formal title, Hawthorne will be known by her Balcom nickname, “The Impressionist.” The alias is an ode to Hawthorne’s passion and masterful skills in the art of media planning – and to delivering work that wows.
About Balcom Agency
Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit BalcomAgency.com.