Bethanne Glover Joins Balcom Agency As Account Coordinator

FORT WORTH, Texas – Jan. 17, 2018 – Balcom Agency announced today that Bethanne Glover is the latest addition to the Balcom team, serving as account coordinator. In her new role, Glover will collaborate with account teams to support campaigns and projects for existing clients, such as Mrs Baird’s Bread, and new business opportunities.

Prior to Balcom, Glover served as special projects manager at Kisabeth Furniture and as account coordinator at Kearley & Company, Inc. in Fort Worth. A May 2017 graduate of The University of Texas at Arlington (UTA), she earned her bachelor’s degrees in advertising and public relations, while leading UTA’s American Advertising Federation student chapter as president. Glover currently serves as education chair on the board of the American Advertising Federation of Fort Worth (AAF–FW).

“In an industry that’s always changing, we’re looking for people who seek what’s next and are passionate about growing and changing,” said Ashley Freer, group director and PR specialist at Balcom. “Bethanne’s knack for problem solving, her purposeful organizational skills and keen pursuit of knowledge will serve our team well. We’re thrilled to have her join the B Team to help us go the distance for our clients.”

As custom at Balcom, Glover will also be known by a secondary title. Her new nickname, “The Inquirer,” plays on her background in public relations, her curious nature and growing penchant for unearthing solutions to existing problems.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit


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