Balcom Hits a High at Local Advertising Awards

The B Team had a blast at the annual awards show for our local chapter of the American Advertising Federation.

Though Balcom Agency enters a variety of competitions throughout the year, the American Advertising Awards come with the most fanfare and some of the steepest competition. Over 30 Fort Worth agencies, firms and individuals entered, and Balcom received the most ADDY awards given to any one entrant – a total of 25 awards for 11 clients.

The work ran the gamut. From getting your first child to sleep to finding memory care for aging parents; from silly bun puns to heart-warming dog tags, we made an impact across categories including branding, film, web, digital, out-of-home, print, social media and campaigns that crossed several of those platforms. The pieces that earned gold and silver awards will go on to compete at the district level.

Here’s the full list of awards:

Ball Park Buns & Rolls

Bronze ADDY, Bun Puns – Illustration Series

Bronze ADDY, Best Buns in America Blog – Blog

Bronze ADDY, Ball Park Bun Puns Campaign – Social Media Campaign

Bronze ADDY, Ball Park Buns Social Media – Social Media Campaign

Cook Children’s Health Care System

Silver ADDY, Babies Don’t Come With Manuals – Local Television Commercial Campaign

Silver ADDY, Sleeping Baby – Local Television Commercial, :15 Seconds or Less

Silver ADDY, Rapid Circles – Local Television Commercial, :15 Seconds or Less

Bronze ADDY, Baby Manual – Local Television Commercial, :15 Seconds or Less

Dairy MAX

Gold ADDY, Peace & Quiet With D.J. Reader – Internet Commercial

Silver ADDY, BUILT Rope Work Banner – Point of Purchase, Counter Top

Bronze ADDY, BUILT Cycling Race Banner – Point of Purchase, Counter Top

Bronze ADDY, BUILT Distance Race Banner – Point of Purchase, Counter Top

Bronze ADDY, BUILT Ropes – Out-of-Home, Interior Site

Bronze ADDY, BUILT by Chocolate Milk – Integrated Brand Identity Campaign

Downtown Fort Worth, Inc.

Bronze ADDY, DWTN Fort Worth For More Campaign – Campaign

Entenmann’s

Bronze ADDY, Entememories Campaign – Social Media Campaign

James L. West

Bronze ADDY, Because You Love Them. – Magazine Advertising Campaign

Mrs Baird’s Bread

Silver ADDY, Texas Toast T-Shirt – Specialty Advertising, Apparel

Norman Regional Health System

Bronze ADDY, XXXXS Onesie – Specialty Advertising, Apparel

Restaurant Services, Inc.

Bronze ADDY, Restaurant Services, Inc. Website – Business-to-Business Website

The Organized Nest

Silver ADDY, The Organized Nest Logo – Logo Design

The PARC

Bronze ADDY, Dishwasher Bus Bench – Public Transit Ad, Exterior

Bronze ADDY, Hero Tag Wall – Out-of-Home Installation

Bronze ADDY, Hero Tags – Bus Benches Campaign – Out-of-Home Campaign

Bronze ADDY, Hero Tags Campaign – Campaign