Balcom Agency Wins Best of Interactive and Best of Broadcast at Fort Worth's American Advertising Awards

FORT WORTH, Texas – March 6, 2018 – Balcom Agency earned “Best of Interactive” and “Best of Broadcast” at the American Advertising Federation – Fort Worth (AAF-FW)’s 2018 American Advertising (ADDY) Awards event on Friday, February 23. These top honors were among 25 total awards the agency earned for marketing campaigns and projects – ranging from branding to film, digital, print, social media and cross-platform campaigns.

Balcom earned two “Best of” honors, 5 Gold ADDYs, 8 Silver ADDYs and 10 Bronze ADDYs for the following clients:

Eleven awards for Dairy MAX

  • Best of Interactive, BUILT Campaign
  • One Gold ADDY, BUILT Campaign – Online/Interactive; Social Media Campaign
  • One Gold ADDY, #WorkK Video – Elements of Advertising; Cinematography
  • Two Silver ADDYs, BUILT Carousel Ads – Online/Interactive; Social Media Single Execution
  • One Silver ADDY, BUILT Campaign – Cross Platform, Online/Interactive Campaign
  • One Silver ADDY, #WorkK Video – Film, Video & Sound; Single Spot (Any Length)
  • One Bronze ADDY, BUILT Campaign – Cross Platform; Consumer Campaign (National)
  • One Bronze ADDY, BUILT Campaign – Print; Magazine Advertising Campaign
  • One Bronze ADDY, BUILT Basketball Ad – Print; Full Page or Less
  • One Bronze ADDY, #PizzaTag Instagram Contest – Online/Interactive; Social Media Campaign

Six awards for Fort Worth Food + Wine Festival

  • One Gold ADDY, Coasters – Sales and Marketing; Card, Invitation, Announcement Campaign
  • One Silver ADDY, Yippee Ki Yum – Cross Platform; Consumer Campaign (Local)
  • One Silver ADDY, Chowtown Newsletter – Online/Interactive; Email
  • Two Bronze ADDYs, Pitmasters Picnic and Tacos + Tequila Logos – Elements of Advertising; Logo Design
  • One Bronze ADDY, – Online/Interactive; Consumer Website

Four awards for Sinclair Oil Corporation

  • One Gold ADDY, Sinclair Combo :60 – Elements of Advertising; Sound Design
  • One Silver ADDY, Sinclair Combo :60 – Elements of Advertising; Cinematography
  • One Bronze ADDY, Sinclair Nascar :30 – Film, Video & Sound; Single Spot (up to 2:00)
  • One Bronze ADDY, Sinclair Combo :60 – Elements of Advertising; Animation, Special Effects or Motion Graphics

Two awards for Kubota Tractor Corporation

  • Best of Broadcast, “Georgia Grown” Video
  • One Gold ADDY, “Georgia Grown” Video – Film, Video & Sound; Television-Local Campaign

One award for Ball Park® Buns

  • One Silver ADDY, “Best Buns in America” – Online/Video; Social Media Campaign

One award for Norman Regional Health System

  • One Bronze ADDY, “Norman is in Our DNA” – Print; Fractional Page (Single Unit)

“It was an exciting year here at the Balcom Agency,” said Stuart Balcom, CEO. “We had the opportunity to produce a broad portfolio of creative work for the clients we partner with and the hard work paid off. We are honored to see our efforts recognized among great work in Fort Worth’s marketing community, but even more proud how that work made a difference for our clients in 2017.”

The American Advertising Federation (AAF) is comprised of more than 40,000 professionals from all segments of the advertising industry. The association’s annual American Advertising Awards is the industry’s largest, most comprehensive competition, organized through 200 local clubs in 15 districts.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, TCU’s Neeley School of Business, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit

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