What are Conversions?

In the simplest terms, conversions happen when your Internet marketing gets people to do what you want them to do, such as make an online purchase, “like” your Facebook page or sign up for an email newsletter. What counts as a conversion is up to the marketer, but it’s usually something that will generate revenue. This can be short-term – someone clicks on a paid search ad and immediately buys the product through an e-commerce site. But it can also be more long-term – when someone downloads a white paper, they’re usually added to an email database and can be marketed to further.