Balcom Agency Sweeps 2025 American Advertising Awards with Best of Show and 21 Total Honors

Fort Worth, Texas (March 3, 2026) – Balcom Agency took center stage at the American Advertising Federation (AAF) Fort Worth’s 2026 American Advertising Awards on February 27, 2026, securing a total of 21 awards. This includes the night’s top honor, Best of Show, for the integrated launch of Better With Dairy for nonprofit regional dairy council, Dairy MAX.

Work for longtime client Dairy MAX not only earned the highest accolade, Best of Show, but also Best of Digital for the Better With Dairy website. In total, the campaign secured five Gold ADDYs, two Silver ADDYs and two Crystal Awards across logo design, illustration and social media.

Balcom’s recognition for the evening spanned a wide array of categories, from digital innovation to direct mail, for a diverse roster of local and national clients. The agency’s work for Cook Children’s Health Care System was a highlight, with the New Movers Welcome Box—a 3D mixed-media kit designed to welcome families to the region—receiving a Special Judges’ Award for its unique execution. The project also earned two Gold ADDYs in the Sales Kit and Direct Mail categories.

Other stand out wins include three awards for work on Fort Worth’s Lone Star Film Festival, an interactive campaign for nonprofit Center for Transforming Lives, as well as acknowledgement in social media for food and beverage clients BRIANNAS Fine Salad Dressing and Xochitl snacks.

“The variety of work recognized this year is a testament to the trust our clients place in us to push them forward,” said Carol Glover, chief creative officer. “Whether it’s a comprehensive digital platform for Dairy MAX or a physical welcome experience for Cook Children’s, our goal remains the same: help people fall in love with brands. These awards celebrate the collaborative spirit that makes that happen.”

The full list of winners for 2026 includes:

• Best of Show – Dairy MAX, Better With Dairy
• Best of Digital – Dairy MAX, Better With Dairy: Website
• Special Judges’ Award – Cook Children’s Health Care System, New Movers Welcome Box
• Gold ADDY – Cook Children’s Health Care System, New Movers Welcome Box (Sales Kit)
• Gold ADDY – Cook Children’s Health Care System, New Movers Welcome Box (Direct Mail)
• Gold ADDY – Dairy MAX, Better With Dairy: Website (Consumer Website)
• Gold ADDY – Dairy MAX, Better With Dairy (Integrated Brand Identity Campaign)
• Gold ADDY – Dairy MAX, Better With Dairy (Logo Design)
• Gold ADDY – Dairy MAX, Better With Dairy (Illustration – Campaign)
• Gold ADDY – Dairy MAX, Better With Dairy: Website (Interface & Navigation)
• Silver ADDY – Center for Transforming Lives, Sometimes Wings Look Like (Public Service)
• Silver ADDY – Dairy MAX, Better With Dairy: Social (Social Media – Campaign)
• Silver ADDY – Dairy MAX, Better With Dairy (Illustration – Single)
• Silver ADDY – Lone Star Film Festival, Festival Campaign (Integrated Advertising Campaign)
• Silver ADDY – Lone Star Film Festival, Brand Identity Guidelines (Branded Content)
• Crystal Award – BRIANNAS Fine Salad Dressing, The Perfect Bite: Photography (Photography – Campaign)
• Crystal Award – BRIANNAS Fine Salad Dressing, The Perfect Bite: Social (Social Media – Campaign)
• Crystal Award – Dairy MAX, Better With Dairy (Social Media – Single Execution)
• Crystal Award – Dairy MAX, Better With Dairy (Illustration – Single)
• Crystal Award – Lone Star Film Festival, Brand Identity Showcase (Brand Identity Campaign)
• Crystal Award – Xochitl, Inc., Say Si to Spice (Social Media – Single Execution)

As with all Gold and Silver winners at the local level, Balcom’s top-scoring entries will now advance to the AAF District 10 competition, representing the best work from across Texas, Oklahoma, Arkansas and Louisiana.