Balcom Secures Six Honors at PRSA 2025 Worthy Awards

Fort Worth, Texas – Nov. 10, 2025 – Balcom Agency, a full-service marketing agency, was recognized with six awards at the 2025 Worthy Awards gala hosted by the Greater Fort Worth Chapter of the Public Relations Society of America (GFW PRSA). The agency's work for clients including Dairy MAX, Volunteers of America Texas, CK Family Services, Mrs. Renfro's salsa and Xochitl snacks earned multiple honors, reinforcing Balcom’s reputation for driving measurable results through integrated communications.

Balcom won a Worthy Award, equivalent to first place, for its integrated campaign developed for Volunteers of America Texas. The campaign achieved one of the top three scores overall and was a finalist for the prestigious Best of Show award. Balcom also won a Worthy Award for BetterWithDairy.com, a fully interactive and comprehensive consumer site for Dairy MAX wrapped around a newly-developed consumer brand identity also developed by Balcom – Better With Dairy. 

The Balcom team’s integrated and strategic approach led to significant industry recognition for both national and regional clients, spanning key sectors from nonprofits to food and beverage. 

Worthy Award 

• Dairy MAX – Better with Dairy Website (Tactic)
• Volunteers of America Texas – Integrated Campaign (Program)

Award of Excellence

• CK Family Services – Website (Tactic)
• Mrs. Renfro’s – Holiday Emails (Tactic)

Award of Achievement 

• Dairy MAX – Dairy Up Close Collier Family Video (Tactic)
• Xochitl – Website (Tactic)

“These honors underscore the power of Balcom’s full-service commitment, proving that great strategy and creative execution work hand-in-hand to deliver powerful results for our clients,” said Balcom President Ashley Freer. “These achievements speak directly to the real-world impact our client partnerships create, and the stellar abilities of our winning team.”

The Worthy Awards competition is organized by the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA). As the nation's leading professional organization for communicators with over 100 chapters, PRSA champions professional education, networking and business-building across the industry. The Worthy Awards, established by the Fort Worth Chapter in 2012, specifically highlight and celebrate excellence in local and regional public relations.