Traditional Media Planner / Buyer

Traditional Media Planner / Buyer


At Balcom Agency, we believe great marketing is a marriage of art and science, where insight, creativity and technology work brilliantly together. We’re not your average advertising agency, social media shop, web group or PR firm. We’re all of those things rolled into one.

And we are adding a traditional media planner/buyer to our team.


  • Work with some of the most gifted people in the business to devise traditional media plans for broadcast, print and out-of-home mediums
  • Be inspired by a nationally recognized creative team of art directors, writers, cinematographers and social pros
  • Collaborate with account management, other media specialists and technology colleagues to develop innovative solutions for our clients’ challenges
  • Plan and negotiate extensive multimarket TV and radio buys
  • Execute approved ATB documents
  • Assist traffic team to ensure all creative assets are trafficked correctly
  • Work with accounting team to gather appropriate documentation (invoices, proof of performance, etc.)
  • Perform post-buy analysis and negotiate makegoods
  • Work well under pressure, meet deadlines and have a get-it-done attitude
  • Excellent written and oral communication
  • Be fluent in Microsoft Excel, Strata/FreeWheel, Nielsen
  • Have working knowledge of how digital media, like Google Ads and Facebook advertising, integrates into the holistic plan
  • Strong quantitative skills; ability to analyze data and provide insights to clients


The diversity of our client mix means you’ll never be bored. From tractors to food, from hospitals to festivals, we work with some of the biggest companies in their industries.


We take work-life balance seriously at Balcom Agency. We are the largest agency in Tarrant County, as well as a top-20 agency on the Dallas Business Journal list. We have been named a “Best Place to Work” several times and have a Blue Zones-Certified Healthy Workplace. We work hard together and play hard together. From Monday morning breakfast tacos to celebrations of birthdays, weddings and babies, the B Team loves a good party. And our bring-your-dog-to-work program, Four-Legged Friday, is legendary! (P.S. You do not need to have your own dog; we’ll share!)

Introduce Yourself