What is a Meme?

Dramatic chipmunk. Lol cats. Tebowing. Ah, the Internet meme. Defined simply as a concept that is distributed through the Internet, memes are usually humorous, often customizable images or videos that spread like wildfire through blogs, social networking sites and email. But they’re not just for killing time. Savvy marketers can capitalize on existing memes or even create their own, like Blendtec’s “Will it blend?” series of YouTube videos.

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