What is Local Search Optimization?
Think of local search like you would the yellow pages – only without those annoying tissue-thin pages. While you want to make sure you include geographic information so that your site shows up in organic searches, you also need to pay attention to local search engines like Google Places. Local search engines automatically create listings, but it’s up to you to “own” your business and add as much detail as possible. Things like photos, hours of operation, even videos will all help you show up higher in the directory results.