What is Integrated Marketing?
Think of it this way: It takes a village to raise a brand. Integrated marketing brings together stakeholders from multiple departments to strategically connect all of a brand’s consumer touch points – advertising, promotions, mobile, point-of-sale, even PR. It’s a big undertaking but one well worth the effort, boosting ROI while shortening sales cycles. But before you start connecting the dots, make sure everyone is on the same page. Carol gives you the whole story.