What is Digital Signage?

These aren’t your father’s billboards. Digital signage,which is giving out-of-home advertising a makeover, simply refers to electronic billboards with dynamic content. One of the big benefits is that messages can be changed daily or even hourly. And it’s not just billboards that are getting the digital treatment –wayfinding systems, point-of-sale and point-of-purchase displays, even gas pumps are all capitalizing on the advantages of digital signage. Want to see this trend in action? Check out our work.