RAZ Imports Returns to Balcom Agency as Agency of Record

FORT WORTH, Texas – Sept 29, 2026 – Balcom Agency has been chosen by RAZ Imports, a premier wholesale B2B importer specializing in seasonal holiday decorations and home decor, to drive comprehensive digital marketing and strategic brand initiatives.

Under the renewed partnership, Balcom will partner on a long-term strategic roadmap spanning digital marketing, content strategy, social media and web initiatives to accelerate RAZ Imports’ nationwide market expansion.

Founded in 1979 and headquartered in Arlington, Texas, RAZ Imports curates and creates high-quality holiday and home accent collections for boutique gift shops, independent retailers, interior designers and major department stores across North America.

“We’re excited to onboard a partner to expand our footprint and connect most effectively with buyers as we continue delivering innovative designs across North America,” said Stacy Gentry, director of marketing and creative services at RAZ Imports. “Balcom’s expertise in branding, messaging, digital strategy, media and more will showcase our collections while streamlining how retailers discover RAZ Imports.”

Balcom has begun work for RAZ Imports this fall in preparation for high-impact touchpoints across key showrooms in Atlanta, Dallas and Las Vegas, positioning the brand for category growth in 2027 and beyond.

“RAZ Imports has set the industry standard in holiday and seasonal decor for decades,” said Ashley Freer, president of Balcom Agency. “We are energized to help them sharpen their B2B digital footprint, expand audience reach and maintain market leadership.”