PCCA Selects Balcom Agency to Create and Implement Brand Evolution
Fort Worth, Texas – February 6, 2013 – PCCA has chosen the Balcom Agency to develop the new branding, positioning and messaging platform for the membership-based, full-service pharmacy compounding provider of high-quality products, education and support.
“From the first time we walked into the Balcom offices, we felt an immediate connection with the agency,” said Lizzie Dragon, PCCA vice president of marketing, education and member relations. “Balcom and PCCA have similar corporate cultures, which truly helps the agency to understand our organization. We’re excited to have the team on board and ready to take the PCCA brand and message even further.”
Together, Balcom and PCCA are redefining the organization’s brand, developing positioning, key messaging and the overall creative platform. The agency has also updated the PCCA logo, keeping the company’s signature color and core graphic elements. Brand implementation will begin internally with PCCA employees and will roll out externally in early 2013, as the new branding is incorporated into PCCA websites, advertising, catalogs and more.
“PCCA truly makes a difference in patients’ lives by helping compounding pharmacists working with prescribers create personalized medicine,” said Stuart Balcom, agency principal. “We’re honored to help PCCA build its brand and achieve even greater success with the growth of its members and the awareness of compounding and the benefits it brings.”
Founded in 1981 as Professional Compounding Centers of America, PCCA helped establish the modern compounding pharmacy profession by providing the highest quality chemicals, education, and consulting for independent community pharmacists. Today, PCCA is a privately held company with headquarters in Houston, Texas, 360 employees worldwide, distribution centers serving the U.S., Canada and Australia, and more than 4,000 independent compounding pharmacy members. Visit www.pccarx.com to learn more.
About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, design, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Williamson-Dickie Mfg. Co., USMD Hospitals, the Neeley School of Business at TCU, Norman Regional Health System, ConvaTec, Southwest Bank, Cash America, The Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.