Northstar Bank Taps Balcom Agency As Agency of Record
FORT WORTH, Texas – January 12, 2016 – Balcom Agency has been named agency of record by Carlile Bancshares, the holding company for Northstar Banks in Texas and Colorado. Engaged to develop and lead a marketing strategy for 2016, Balcom will assist with branding and key messaging strategies for all bank locations.
Northstar Bank provides personal and commercial banking services in nearly 50 locations across North Texas, Central Texas, eastern Colorado and the Front Range in Colorado, with plans to continue growing new locations across the areas it serves.
“Our team is excited to partner with Northstar Bank,” said Stuart Balcom, president and CEO of Balcom Agency. “Personable, agile, innovative and community-focused, the bank has an interesting story to tell. As Northstar Bank continues to grow, we look forward to telling that story and to helping make great things happen for the bank.”
Balcom has begun developing new messaging for Northstar Bank, with plans to execute a 2016 marketing plan for the bank.
To learn more about Northstar Bank, visit the company’s website at NorthstarBanks.com. To learn more about Balcom Agency’s award-winning work, visit BalcomAgency.com, or connect with the agency at FollowtheB.com.
About Balcom Agency
Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in healthcare, pharmaceuticals, fashion, food, retail and beyond, including Justin Boots, Dairy MAX, Nature’s Harvest Bread, Mrs Baird’s Bread, the Neeley School of Business at TCU, USMD Health System, Cavender’s, PCCA and Cash America. To learn more about the agency's award-winning work, visit BalcomAgency.com.