New Fitness Company ZYN22 Engages Balcom Agency to Lead Branding and Communications Strategy
FORT WORTH, Texas – Feb. 17, 2015 – Balcom Agency has been named agency of record by regional lifestyle and fitness company ZYN22. In coordination with ZYN22’s recent opening in Fort Worth, Balcom has been engaged to develop and lead marketing strategy for the new brand as it establishes several locations in the Dallas-Fort Worth Metroplex.
“When I initially had the vision of ZYN22, the first person I went to discuss the idea with was Stuart Balcom,” said Mark Page, chairman at ZYN22. “That was the beginning of a wonderful journey with Balcom Agency. We challenged their team to develop a national brand from the start, and I believe they have done just that. I’m looking forward to Balcom taking us to new cities and new locations across the country.”
ZYN22 is a new company offering indoor cycling classes that combine weight training, cardio and mind-body-spirit renewal – a modern, holistic approach to fitness. Since ZYN22’s inception, Balcom has worked with the company to cultivate its brand architecture and creative communications strategy, developing ZYN22’s logo and key messaging. Balcom is currently executing a multi-media communications campaign for the brand, including outdoor media, print ads, email marketing, social media and company collateral. The agency has already won several local awards for ZYN22 projects at the AAF-Fort Worth American Advertising Awards, including three Gold Awards.
“You can either be good at what you do, or you can go beyond the mold to be great. ZYN22 is committed to doing the latter,” said Stuart Balcom, president and CEO of Balcom Agency. “When Mark came to us with the idea, we jumped on the opportunity to help. Smart, innovative, people-oriented, passionate, and a whole lot of fun, ZYN22 is just the type of client we love to work with. We’re excited to see the company grow and to be part of their journey – sweat, cheers and all.”
ZYN22 officially opened in Fort Worth on January 22, and plans to open locations in Dallas and Southlake this spring. To learn more about the company, visit ZYN22.com.
About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, web design, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Dairy MAX, the Neeley School of Business at TCU, USMD Health System, Mrs Baird’s, PCCA, Southwest Bank, Cash America, the Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. To learn more about its award-winning work, visit BalcomAgency.com, or connect with the agency at FollowtheB.com.