The Mobile Explosion

For years, people have been saying, “Mobile is the next big thing.” The truth is, mobile isn’t next. It’s now.

It didn’t happen overnight, but there’s no denying that understanding the way people use their mobile devices has become super important – to retailers, to publishers, and to marketers. Here’s the mobile explosion, in 11 impressive stats:

General use:
1. Consumers now spend 25% of their total digital time at home on tablets or mobile phone
2. 75% of all mobile ad impressions are viewed within the home
3. 80% of smartphone owners and 81% of tablet owners use their devices in front of the television
4. 51% of mobile traffic is sent from mobile video
5. 63% of cell phone owners use their phones to go online

6. Consumers using mobile devices to make purchases, or to take a step toward purchasing, now account for 31% of total web conversions
7. 58% of adult smartphone users regularly engage in showrooming (checking out products in stores to compare prices on smartphones or later at home online)
8. 32% of smartphone shoppers are using their mobile devices to make a purchase on a weekly basis. That’s almost double the amount in 2012, with an additional 25% of smartphone shoppers now purchasing items every month

Social media:
9. 78% of Facebook’s 128 million of daily US users are mobile
10. 27% of mobile Internet time is spent on social networking sites
11. 60% of users access Twitter through mobile

Remember 10 years ago when it became evident that every brand, big or small, simply couldn’t afford not to have a web presence? Yeah, that’s where we are with mobile now. But it doesn’t have to be daunting. We’ll be following this post up with more info about how to make the most of mobile.


1,2 and 6. AOL and the University of Virginia School of Engineering and Applied Sciences, August 2013
3. eDigitalResearch, October 2012
4. Cisco, February 2013
5. Pew Center for Research, September 2013
7. Parago, July 2013
8. eDigitalResearch, July 2013
9. Facebook, August 2013
10. Experian, April 2013
11. February, 2013

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