Michael Dwyer Promoted to Digital Media Supervisor at Balcom Agency

FORT WORTH, Texas – July 19, 2022 – Balcom Agency has promoted Michael (Mike) Dwyer from senior digital media planner and buyer to digital media supervisor. In his new position, Dwyer researches, plans, manages and executes campaigns for a wide range of clients across the agency while also contributing to new business initiatives.

Dwyer joined Balcom in 2021 and was promoted to senior digital media planner after six months. He has been integral in executing projects for health care clients such as Smith+Nephew (Advanced Wound Management), business-to-business clients like ACEC Life/Health Trust, consumer products from Hippo Sak, and others. Nonprofit dairy council Dairy MAX has also benefited from his planning expertise.

“For more than a year Mike has been instrumental in streamlining digital media processes while also delivering stellar results for clients,” said Chris Hawthorne, Balcom’s media director. “We’re proud of his efforts, cheering him on in this new role and happy to see what the future holds for him as part of the Balcom team.”

A lover of golf and sports, Dwyer will maintain his quirky secondary title, “The Wild Card.”

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit BalcomAgency.com.

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