Melissa Edwards Joins Balcom Agency as Senior Media Buyer And Planner

FORT WORTH, Texas – May 9, 2018 – Balcom Agency today announced additional expansion of the company’s media department with the hiring of Melissa Edwards, senior digital media buyer and planner.

Prior to joining the B Team, Edwards served as programmatic specialist for Southwest Media Group, a media services agency in Dallas, Texas. She brings more than five years of experience handling media planning/buying for former clients including Raising Canes, Del Frisco’s Restaurant Group, Central Market and Albertsons. At Balcom, Edwards will strategically plan and execute digital campaigns for clients such as Kubota Tractor Corporation and Sinclair Oil Corporation.

“A big picture thinker with an eye for detail, Melissa is a great fit for our media department,” said Chris Hawthorne, media director at Balcom. “She has a knack for problem-solving that will serve our clients and our team well; we are thrilled to welcome her talents to the agency.”

In keeping with the agency’s tradition of encouraging team members to assume a secondary title once joining the team, Edwards will also be known as “Best on the Plan-it,” referencing her finesse for crafting media plans that are both creative and effective – giving clients the best of both worlds.

Edwards earned her bachelor’s degree in journalism in 2011 at the University of North Texas, where she majored in strategic communications with a concentration in advertising.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s® Bread, the Neeley School of Business at TCU, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit


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