Get Ready For Your Close-Up With These 13 Camera-Friendly Tips

In our recent visual content infographic post, we shared several stats directly related to how imagery, and especially videos, can boost engagement. And with the tools to create and publish visual content becoming more robust and more user-friendly, there’s never been a better time to get in on the action.

But before you start rolling, be sure you know some of the basics. Whether taking headshots or filming interviews, there are a few standard “what to wear” rules you’ll want to keep in mind.

  1. Wear something that you feel both confident and comfortable in.
  2. Assume the photographer will get both waist-up and full-body shots.
  3. Your default dress code should be business professional; the photographer may take some photos with suit jackets and some without.
  4. Solid colors are best; consider what looks good with your skin tone.
  5. Avoid pure black or white. For instance, choose a light blue shirt instead of pure white.
  6. Avoid loud patterns and polka dots – even subtle stripes, plaid or gingham can cause problems.
  7. Avoid graphics, logos or slogans on shirts.
  8. Refrain from shiny materials; satins or metallic threads will appear distorted.
  9. If wearing a necktie or scarf, bring a variety of options.
  10. Higher necklines are recommended.
  11. Keep jewelry to a minimum – too much flash, dangle or bling can be distracting.
  12. If makeup is offered, take it. Even if you’re a guy. Trust us. (Ladies: Makeup often appears light on film; feel free to ask the photographer to show you a test frame so you can reapply if necessary.)
  13. Glasses are tricky: They can cause reflections, but if you rely on them, go ahead and wear them. If you’re equally comfortable in contacts, those are better.

Shooting at Your Desk?

  • Keep the area clear of confidential projects, just in case.
  • Showcase items that demonstrate your business where you can; renderings are great to have on the desk if you work with them.
  • Consider items that will add color: A plant, a sculpture, art, etc. Nothing will be a focus, but this adds to the atmosphere.

No matter what you’re doing, relax. Easier said than done, we know, but you always want to let your knowledge and personality shine through. And smile. Always remember to smile.

Balcom offers media coaching to help our clients look and act their best on film. Ask us how we can help you.

Put our experts to work

Contact Us