Bethanne Glover Promoted to Account Manager at Balcom Agency

FORT WORTH, Texas – June 11, 2020 – Balcom Agency is pleased to announce the promotion of Bethanne Glover, former account coordinator, to account manager. Since joining Balcom in 2018, Glover has worked on several of Balcom’s business-to-consumer accounts as well as supported internal marketing and public relations endeavors for the agency.

Through her years at Balcom, Glover has coordinated the completion of marketing projects for clients including Mrs. Renfro's, The PARC, a Wish with Wings and more. In her new role, Glover has also joined the account teams supporting Balcom agency of record clients Dairy MAX and Smith+Nephew’s Advanced Wound Management group.

While at Balcom, Glover has been a part of award-winning project teams. Her efforts have helped the agency execute award-winning campaigns in advertising, branding, public relations, video and websites. Additionally, Glover has championed the internal marketing team promoting the agency’s work to gain local, regional and national recognition.

“I’ve had the opportunity to work with Bethanne for two years, watching her skills and talents at work for our clients. She is thorough, analytical, inventive, good at many things – and a great fit for our client base,” said Ashley Freer, principal and group director at Balcom. “We all look forward to watching her thrive even more in her new role.”

A nod to her naturally inquisitive nature, Glover will maintain her quirky nickname, “The Inquirer.” She also continues to support the Fort Worth advertising community through her work as a volunteer for advertising and marketing organizations.

About Balcom Agency

Balcom is a team of matchmakers in the business of making people fall in love with brands. For 27 years, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, and consulting & training delivers marketing that works – and works together. Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs. Renfro's, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit

Put our experts to work

Contact Us