Balcom Named Agency of Record for DFW-Based Xochitl Inc.

FORT WORTH, Texas – July 6, 2023 – Balcom Agency has been selected by Xochitl, maker of corn chip products and varieties of salsa, as its agency of record to lead marketing strategy and efforts, including a new website. 

Founded in Dallas in 1995 by Carlos Salinas, Xochitl has received numerous awards for the quality and taste of its chip and dip product lines. In recent years the brand has seen incredible success through word-of-mouth opportunities, a reputation for quality and overall customer satisfaction. With that foundation, and the partnership of American national and regional grocery retailers and big-box retail stores behind it, Xochitl is ready to move into additional growth opportunities via widespread marketing. 

“Everybody loves great food, but it’s especially rewarding to help share the origin stories of some of the best while updating efforts to reach new audiences,” said Ashley Freer, principal, group director and strategist at Balcom Agency. “We look forward to helping Xochitl meet their goals, grow their brand and make more chips and salsa for eaters across the world.”

Over the years, Balcom team members have marketed and promoted food culture and products across many marketing mediums, from working with the Fort Worth Food + Wine Festival to supporting America’s dairy farmers via regional council Dairy MAX. In the last decade, brands such as HeartBrand Beef, Mrs. Baird’s Bread, Ball Park® Buns, Jess Hall’s Serendipity and others have also been served by the Balcom team.

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertisingweb development & digital marketingfilm & video productionmedia planning & buyingPR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

Tags: News

Put our experts to work

Contact Us