Balcom Agency Wins the Most Gold ADDY® Awards in American Advertising Federation Competition
FORT WORTH, Texas, Feb. 12, 2008 – The Balcom Agency achieved more gold trophies than any other agency at the American Advertising Federation Fort Worth’s ADDY awards gala Saturday night with 16 top honors. Balcom received 42 awards including 16 gold, 15 silver and nine bronze ADDYs. The agency also won a judges’ recognition for merit for design, and a special judges’ award for the “unconventional award of distinction” category.
Balcom won gold ADDYs for work created over the past year for the Arts Council of Fort Worth & Tarrant County, Boys & Girls Club of Greater Fort Worth, Cimarron Hills, Edwards Ranch, Jason Catchings Hunting and Fishing, Justin Boot Company, Leigh Taylor Interiors, Metropolitan, Quorum Architects, San Juan Basin Royalty Trust, and the Texas Rangers Association. “We’re so proud that our work is recognized as the best of the ADDYs, but at the end of the day, it’s about creating great work that creates bottom-line results for our clients,” said Stuart Balcom. “We thank our clients for allowing us to develop creative work that stands out in the marketplace.” The following is a recap of the work that achieved gold: For the Arts Council of Fort Worth & Tarrant County, Balcom won a gold for the new logo and re-branding created by design director Cassie Kruemcke. The Balcom team also won a gold for the “Art has a Voice – Art has a Vision” viral marketing campaign to call attention to the Arts Council’s important mission in the community. For the Boys & Girls Club of Greater Fort Worth, Kruemcke and copywriter Tina Stovall designed a donation kit focused on the transformative effect the program has on the lives of disadvantaged youth. The kit is being used for the Club’s capital campaign. The photos shot by Todd Myers also received a gold award. For Cimarron Hills, a high-end residential development in Georgetown, Balcom’s Brian Blankenship designed a “Lap of Luxury, Heart of Texas” brochure that reflected the community’s sumptuousness and Texas persona. For Edwards Ranch, Kruemcke created an illustrated journal honoring the ranch’s history and legacy to be used as sales brochure. For Justin Boot Company, Balcom won three golds: one, for a marketing campaign created by Kruemcke and senior art director Holly Aguilar for the company’s new Gypsy collection; two others for the “Keep it Gypsy” micro- Web site and boot box. Balcom’s interactive team, Brian Blankenship and Chip Hanna, won a gold for a new Web site they created for Jason Catchings Hunting and Fishing, Ltd. Kruemcke designed a gold-winning stationary package for Leigh Taylor Interiors, an up-and-coming interior designer in Fort Worth. For the Metropolitan, a high-rise residential development in downtown Dallas, Balcom won golds for Aguilar’s illustrations and sales kit. Balcom’s interactive team scored another gold award for a dynamic new Web site created for Quorum Architects, a full-service architecture and interior design firm based in Fort Worth. For San Juan Basin Royalty Trust, Balcom won a gold for the elegant, modern 2007 annual report designed by Kruemcke. Kruemcke and Aguilar continued their award-winning work for the Texas Rangers Association with a new Web design based on the look and theme of a brochure developed last year for the association.