Balcom Agency Wins 38 Awards at Fort Worth's American Advertising Awards

Agency takes home highest number of awards, including the most gold ADDYs, and Best of Show - Print

FORT WORTH, Texas – Feb. 25, 2014 – Balcom Agency, an advertising, interactive and public relations firm based in Fort Worth, won 38 ADDY Awards at the recent American Advertising Federation – Fort Worth (AAF–FW) awards gala, which took place on Feb. 21, 2014. This is the second year in a row that Balcom has won Best of Show – Print. The agency’s 38 awards included Best of Show – Print, 13 Gold ADDY awards, 12 Silver ADDY awards and 12 Bronze ADDY awards.

Balcom’s award-winning work was spread across multiple client industries, in a variety of advertising and marketing categories:

• Cook Children’s Medical Center won 13 awards, including:
  • One Gold ADDY for a local television campaign
  • One Gold ADDY for elements of advertising: music
  • Two Gold ADDYs for local television advertising, :60 spots
  • Two Gold ADDYs for local television advertising, :30 spots
  • Two Gold ADDYs for local television advertising, :15 spots
  • One Silver ADDY for a single medium campaign
  • Two Bronze ADDYs for digital advertising: banners, rich media
  • One Bronze ADDY for digital advertising: campaign
  • One Bronze ADDY for an integrated campaign
• Justin Boots won nine awards, including:
  • One Gold ADDY for consumer or trade publication
  • One Silver ADDY for sales promotion: audio/video sales presentation
  • One Silver ADDY for out-of-home: flat
  • One Silver ADDY for consumer or trade publication
  • One Silver ADDY for television: products
  • One Silver ADDY for integrated campaigns: consumers, regional/national
  • One Silver ADDY for elements of advertising: illustration
  • One Bronze ADDY for sales promotion: free standing
  • One Bronze ADDY for out-of-home: campaign
• Pediatric Eye Associates won six awards, including:
  • One Gold ADDY for out-of-home: campaign
  • One Gold ADDY for advertising for the arts & sciences: single medium campaign
  • One Gold ADDY for advertising for the arts & sciences: integrated campaign
  • One Silver ADDY for out-of-home: flat
  • One Silver ADDY for consumer or trade publication
  • One Bronze ADDY for consumer or trade publication
• Lauren Maibach Carter & Cole Carter won two awards, including:
  • Best of Show – Print for collateral material: invitation
  • One Gold ADDY for collateral material: invitation
• Professional Compounding Centers of America (PCCA) won two awards, including:
  • One Bronze ADDY for consumer or trade publication
  • One Bronze ADDY for integrated campaigns: B-to-B, regional/national
• USMD Prostate Cancer Center won:
  • One Silver ADDY for a single medium campaign
  • Fort Worth Chamber of Commerce won:
  • One Silver ADDY for public service: brochure/sales
• GetThere (owned by Sabre Holdings) won:
  • One Silver ADDY for digital advertising: services
• Fort Worth Pregnancy Center won:
  • One Bronze ADDY for public service: cards, invitations & announcements
• TCU’s Neeley School of Business won:
  • One Bronze ADDY for digital advertising: campaign
• United Way of Tarrant County won:
  • One Bronze ADDY for public service: single medium campaign

“I am so proud of the recognition the Balcom team received at this year’s American Advertising Awards,” said Stuart Balcom, president and CEO of Balcom Agency. “Each award validates the daily effort, hard work and pure tenacity that Balcom employees give each project they tackle. We always say that we strive to make great things happen for our clients, and these 38 awards are proof of that dedication.”

The American Advertising Federation, a not-for-profit industry association, conducts the American Advertising Awards through its 200 local advertising clubs in 15 districts. It is the only creative awards program administered by the advertising industry for the industry, and is the world’s largest advertising competition with nearly 40,000 submissions annually. Local Gold ADDY winners move on to compete in regional district awards.

About Balcom Agency

Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, USMD Health System, Mrs Baird’s, Southwest Bank, Cash America, the Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. To learn more about award-winning work produced by Balcom Agency, visit visit BalcomAgency.com, or connect with the agency at FollowTheB.com.