Balcom Agency Welcomes Lauren Papenfuss as Account Manager

FORT WORTH, Texas – Sept. 19, 2022 – Lauren Papenfuss has joined Balcom Agency as account manager. In her new role, Papenfuss will support the Kubota Tractor Corporation team, working on marketing projects for hundreds of dealers via nationwide advertising initiatives. Prior to joining Balcom, Lauren worked as a marketing intern at The Peterson Group in Dallas. 

“Lauren’s enthusiasm and desire to make a difference for clients is already noticeable in her first weeks,” said Alan Parchman, group account director at Balcom. “The Kubota team welcomes her support, drive to do good and fresh energy. We can’t wait to see all she accomplishes here.” 

Papenfuss received a Bachelor of Business Administration in marketing with a focus in advertising from Texas A&M University. 

As part of Balcom tradition, she acquired a quirky nickname, “The Artistocat,” in addition to her formal title. This secondary title reflects her love of cats and her ability to build best-in-class marketing solutions for clients. 

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward. 


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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