Balcom Agency Welcomes Haley Persin as Senior Media Planner and Buyer

FORT WORTH, Texas – July 11, 2023 – Haley Persin has joined Balcom Agency as senior media planner and buyer. In her new role, Persin will research and write media plans for clients; allocate media budgets; purchase and traffic media; and work closely with Balcom’s digital team to analyze campaign results. Prior to joining the Balcom team, Persin worked as a senior strategist at Digilant, an omnichannel digital advertising firm, and as a media planner at Hill Holliday, a marketing and communications agency with origins in Boston and New York.

“Haley's well-rounded experience in media strategy brings a versatile perspective to the table,” said Chris Hawthorne, media director at Balcom Agency. “We know she will hit the ground running and be a great asset to Balcom and our clients.”

A resident of Denver, Persin received her Bachelor of Science degree in information design and corporate communication attending Indiana University in Bloomington, Indiana, and Bentley University in Waltham, Massachusetts. 

As part of Balcom tradition to have nicknames for all team members, Persin chose, “Rhinestone Cowgirl” as her secondary title, reflecting her love of crafting and pop culture.

As a full service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward. 


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertisingweb development & digital marketingfilm & video productionmedia planning & buyingPR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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