Balcom Agency To Support Center for Transforming Lives With Strategic Marketing Projects

FORT WORTH, Texas – Sept. 7, 2023 – Balcom Agency has been selected by Center for Transforming Lives (CTL) as a marketing partner for upcoming communications, marketing and development projects. CTL is the longest-serving poverty-reduction agency in Fort Worth, working with women and their children to locate stable housing, better-paying jobs, positive health outcomes and higher educational achievement.

Founded by Fort Worth women as the first YWCA in the area in 1907, its purpose was to serve local women living in poverty with services such as housing and employment. CTL continues with a mission that has broadened to achieve two-generational, long-term financial and emotional well-being for its clients, adding children and clinical counseling as an important part of the work every day. In 2015, the organization was renamed as Center for Transforming Lives to better reflect its mission and vision.

“Making a difference for women and children has been a known, admirable passion of the Center for Transforming Lives team for more than a decade,” said Ashley Freer, principal, strategist and group director at Balcom Agency. “To this day, the organization carries women and their children through emergence into a new life with, no doubt, a bright future to come. We’re honored to be advising them on marketing and communications needs.”

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertisingweb development & digital marketingfilm & video productionmedia planning & buyingPR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

Tags: News

Put our experts to work

Contact Us