Balcom Agency Strikes Gold at Fort Worth ADDY® Awards
Fort Worth, Texas – March 3, 2011 – Balcom Agency was honored with 17 ADDY® awards at the 2011 American Advertising Federation of Fort Worth’s annual gala held Saturday, February 26.
Balcom walked away with the second-highest number of accolades for the evening, including one gold and two silver ADDY® awards for direct mail pieces developed for Fort Worth Christian School. The humorous postcards feature the school’s “Cardinal Rules” and are part of a carefully targeted campaign aimed at parents of prospective Fort Worth Christian students.
A testament to the agency’s core competencies, Balcom’s work for several non-profit organizations also received recognition. A brochure for Habitat for Humanity earned two silver ADDYs, while a print ad for Court Appointed Special Advocates (CASA) of Tarrant County and a t-shirt for the LifeGift Second Chance Run each won bronze.
With Super Bowl XLV in Balcom’s backyard, two billboards for Fort Worth-based Justin Boots were awarded bronze ADDYs. The outdoor creative featured football themed lines like, “Go Ahead, Rough the Kicker” and “Our Favorite Play is the Bootleg.”
Other ADDYs went to El Arbol, XTO Energy, Halle Joy and Alcon Laboratories in a variety of categories such as website design, specialty advertising, direct marketing and integrated campaigns.
The ADDY® Awards are the world’s largest and arguably toughest advertising competition with nearly 60,000 submissions annually. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, created by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
About Balcom Agency
Innovation meets inspiration every day at the Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning.
Balcom makes great things happen for a roster of local regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Texas Harley, ConvaTec, Southwest Bank and the Barnett Shale Education Council. Find us on Facebook or Twitter to see What’s Next.