Balcom Agency Shines at Fort Worth ADDY Awards with 35 Awards and Special Judges' Award
Fort Worth, Texas – February 28, 2010 – Balcom Agency earned 35 ADDY® awards at the AAF-Fort Worth awards gala held Saturday, February 27. In addition to winning seven gold, 12 silver, and 16 bronze awards, Balcom Agency won the Special Judges’ Award for a humorous and eye-catching billboard designed for the newly-renovated Fort Worth Museum of Science & History. The billboard, which features a gaseous dinosaur, elicits a giggle with a double entendre that touts the intrigue of fossil fuels. It states simply, “Fossil Fuels. They’re a Gas.”
Balcom Agency won seven total awards for its work with the Fort Worth Museum of Science & History, including a Gold ADDY® for its comprehensive outdoor advertising campaign for the museum’s grand opening, consisting of colorful billboards featuring humorous one-liners and playful characters.
Additional Gold ADDYs included an award for the rough-and-tumble packaging design for a new line of Justin Boots: Justin Bent Rail, whose target consumers are “rebel-without-a-cause” alt-country music lovers. A silver ADDY® went to a comprehensive mixed-media campaign for Justin Bent Rail, supported vigorously through social media and involving the creation of a Web site (www.justinbentrail.com) where Justin endorsees and country music stars upload exclusive videos. The agency also won a Gold ADDY® for its outdoor advertising campaign for Dallas’ luxury Metropolitan condominiums.
About the ADDY® Awards
With more than 60,000 entries annually, the ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
About Balcom Agency
Innovation meets inspiration every day at the Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations, and media planning.
Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Weather Decision Technologies, Southwest Bank, Healthpoint and the Barnett Shale Energy Education Council. Find us on Facebook or Twitter to see What’s Next.