Balcom Agency Selects Brittany Sartain as Senior Account Manager

FORT WORTH, Texas – Sept. 1, 2022 – Brittany Sartain has joined Balcom Agency as a senior account manager. Sartain will coordinate, develop and execute projects for Smith+Nephew (Advanced Wound Management) as part of the agency’s account management team. Prior to Balcom, she worked as digital marketing manager for UT Health East Texas and Cavender’s as well as an account director at Morris+Mitchell.

“Brittany enjoys both the creative and analytics behind good marketing, which makes her a great fit in this pharmaceutical health care role,” said Lisa Zakarin, group account director. “We’re eager to see how her energy, combined with a bend toward research-driven strategy, makes a difference for our client and their suite of brands.” 

Sartain received a Bachelor of Science in advertising with a minor in business administration from Abilene Christian University. She graduated with a Master of Science in marketing research and analytics from Texas Tech University in August.

Following Balcom’s nickname tradition, Sartain adopted “Keys to Success” as her quirky secondary title – a nod to her passion for playing the piano and orchestrating successful campaigns for clients.

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward. 


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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