Balcom Agency Secures Michael Dwyer as Senior Digital Media Planner and Buyer

FORT WORTH, Texas – Oct. 6, 2021 – Michael (Mike) Dwyer has joined Balcom Agency as digital media planner and buyer, and has already been promoted to senior digital media planner and buyer after six months with the agency. With his experience, Dwyer will assist Smith+Nephew (Advanced Wound Management), Dairy MAX, ACEC Life/Health Trust, Hippo Sak and other agency clients. Prior to joining Balcom, Dwyer worked at agency Merkle | DWA for clients such as Amazon Web Services and Northrop Grumman.

Dwyer holds a Bachelor of Arts in economics from the University of Texas at Austin.

“Mike’s training in economics and analytics is a perfect combination for impacting media strategy,” said Chris Hawthorne, Balcom’s media director. “He’s hit the ground running, and we don’t see him slowing down.”

Along with his formal title, and in line with Balcom tradition, Dwyer will also be known as “The Wild Card” – a nickname he acquired during his younger golfing days.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

Tags: New Hires

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