Balcom Agency Secures Michael Dwyer as Senior Digital Media Planner and Buyer

FORT WORTH, Texas – Oct. 6, 2021 – Michael (Mike) Dwyer has joined Balcom Agency as digital media planner and buyer, and has already been promoted to senior digital media planner and buyer after six months with the agency. With his experience, Dwyer will assist Smith+Nephew (Advanced Wound Management), Dairy MAX, ACEC Life/Health Trust, Hippo Sak and other agency clients. Prior to joining Balcom, Dwyer worked at agency Merkle | DWA for clients such as Amazon Web Services and Northrop Grumman.

Dwyer holds a Bachelor of Arts in economics from the University of Texas at Austin.

“Mike’s training in economics and analytics is a perfect combination for impacting media strategy,” said Chris Hawthorne, Balcom’s media director. “He’s hit the ground running, and we don’t see him slowing down.”

Along with his formal title, and in line with Balcom tradition, Dwyer will also be known as “The Wild Card” – a nickname he acquired during his younger golfing days.

Balcom is a team of matchmakers in the business of making people fall in love with brands. For 28 years, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training delivers marketing that works – and works together. Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs. Renfro's Salsa, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit

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