Balcom Agency Recognized as The Best Place for Working Parents® 2023 Events Innovator at Fort Worth State of the City

FORT WORTH, Texas – Oct. 9, 2023 – Balcom Agency, celebrating its 30-year anniversary in 2023, has been named a 2023 Innovator Award winner by The Best Place for Working Parents®, an organization that recognizes companies that prove family-friendly policies make smart business. The agency was presented the 2023 Events Innovator Award during the Fort Worth State of the City luncheon with Mayor Mattie Parker in October.

Balcom applied for The Best Place for Working Parents designation in 2020 and has maintained its position in years since. The assessment is based on 10 research-backed policies that are good for families and also reflect positively on a company’s financial statement. 

At this year’s award presentation, Balcom was recognized for a desire to get to know employees’ family members, welcoming them to the office and celebrating with them at an annual “Boo at the B” event held each October. Agency Principal, Group Director and Strategist Ashley Freer accepted the award on Balcom’s behalf. 

“Providing a parent and caregiver-friendly workplace is not just an aspirational goal at Balcom,” said Freer. “For decades, we’ve been intentional about our desire to create a flexible, fun and modern environment that works for parents. Celebrating our team with family-friendly events just makes sense for us, and we love that this has caught the eye of The Best Place for Working Parents organization and others.” 

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Celebrating 30 years in 2023, Balcom Agency represents clients in health care, food and beverage, retail, education, business services and more. Current clients include Cavender’s, Dairy MAX, eTrueNorth, HF Sinclair, Kubota Tractor Corporation, Mrs. Renfro's salsa, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertisingweb development & digital marketingfilm & video productionmedia planning & buyingPR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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