Balcom Agency Promotes Lauren Kimberlin to Account Director and Digital Specialist

FORT WORTH, Texas – Jan. 29, 2019 – Balcom Agency has promoted Lauren Kimberlin to account director and digital specialist. Formerly digital project manager and social media specialist, Kimberlin transitions to the account service team in her new role, in which she will develop and guide marketing plans for Smith & Nephew Advanced Wound Management while continuing to oversee various digital projects for multiple Balcom clients.

Since joining the B Team in 2010, Kimberlin has played an integral part in advancing the agency’s social media, interactive and email marketing capabilities and its capacity to develop comprehensive, integrated campaigns. Her expertise has benefitted nearly every Balcom client and helped lead to award-winning campaigns for such brands as Justin Boots and Dairy MAX.

“Lauren’s brings broad knowledge of the digital landscape to the team while also serving as a detail-oriented, knowledgeable project manager – an excellent addition to the account service team,” said Christina McKinney, group director. “She has accomplished many successes in her nearly nine years at Balcom; we look forward to all she’ll do in her next chapter here.”

While Kimberlin will assume her new formal title, she will continue to be known by her quirky, secondary title, “Click on the Draw.” The moniker is a play on her ability to think and work quickly on her feet, proactive curiosity for what’s new in marketing and love for her alma mater, the Texas Tech Red Raiders.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit

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