Balcom Agency Promotes Jessica Donner to Account Manager

FORT WORTH, Texas – March 19, 2020 – Balcom Agency has promoted Jessica Donner to account manager. In her new position, Donner will oversee marketing campaigns and projects for Kubota Tractor Corporation and ensure all agency work is executed on brand and on strategy.

A member of the B Team since 2016, Donner has become skilled in the ins and outs of client service and account management. As account manager, she will continue to work closely with Balcom’s Kubota team to develop and guide the successful execution of marketing strategies to exceed client goals and expectations.

“We are thankful for the skills and traits that make Jessica a key part of our team,” said Alan Parchman, Group Account Director. “We’re excited to see all that she’ll accomplish for and with our clients.”

Despite receiving a new formal job title, Donner will maintain her quirky secondary title, “Lemonade,” a play on her bubbly personality and ability to squeeze lemonade out of every marketing lemon.

About Balcom Agency

Balcom is a team of matchmakers in the business of making people fall in love with brands. For 27 years, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training delivers marketing that works – and works together. Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs. Renfro's Salsa, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit

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