Balcom Agency Names Paitra Pleasant Social Media Supervisor

FORT WORTH, Texas – Sept. 18, 2023 – Balcom Agency has hired Paitra Pleasant as social media supervisor, adding to its team of content specialists and digital experts.

Pleasant, a social campaign expert with eight years of agency-side experience, brings additional strategic thinking to Balcom’s client services team. At Balcom, she will strategize, produce and execute social media strategies, driving conversion, engagement and awareness for client campaigns. Additionally, she will serve as a subject matter expert advising the agency on social content creation and community management.

Most recently a social account manager for Cashmere Agency, Pleasant has managed day-to-day and strategic needs for clients such as CBS, Epix, FX and STARZ. Prior to that position, she held social media and account management roles with Nowspeed Marketing, Golin, Burrell Communications and Tarrant County’s Credit Union.

“Our team needs go-getter social media strategists like Paitra to accelerate client plans, adding to our capabilities and bringing dynamic thinking to the table,” said Ashley Freer, principal, group director and strategist at Balcom Agency. “Paitra’s solid marketing skills, coupled with first-hand knowledge of digital needs and norms, only add to Balcom’s ability to serve our clients well for years to come. We’re glad to have her as a B.”

Pleasant earned a Bachelor of Science degree in mass communications – public relations from Texas State University in San Marcos.

As other Balcom teammates have done, Paitra selected a secondary title to add to her official bio at the agency. She will be called “Social Sage,” referencing her wise approach to social media needs, intellectual curiosity and knowledge of the world at large.

As a full service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Celebrating 30 years in 2023, Balcom Agency represents clients in health care, food and beverage, retail, education, business services and more. Current clients include Cavender’s, Dairy MAX, eTrueNorth, HF Sinclair, Kubota Tractor Corporation, Mrs. Renfro's salsa, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertisingweb development & digital marketingfilm & video productionmedia planning & buyingPR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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