Balcom Agency Names Katelyn McNeely as Junior Media Planner and Buyer

FORT WORTH, Texas – Sept. 06, 2022 – Katelyn McNeely has joined Balcom Agency as a junior media planner and buyer. McNeely will assist with developing and executing strategic media plans for clients such as Aspens Senior Living, Dairy MAX, Mrs. Renfro’s and Smith+Nephew (Advanced Wound Management). Before Balcom, she gained experience working as an intern at Texas 4000 for Cancer, Rogers-O’Brien Construction and Steel Advertising.

“Katelyn brings an eye for detail, fresh energy and a desire to learn to our ever-growing media team,” said Chris Hawthorne, Balcom’s media director. “We look forward to her contributions and are enthusiastic about the opportunities for her ahead.”

McNeely received a Bachelor of Science in advertising with a minor in business and sports media from The University of Texas at Austin. Along with her new role, per Balcom tradition, McNeely also adopted a quirky nickname. Highlighting her sports background and savvy for developing winning media strategies, she will be known secondarily as “The Playmaker.”

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward. 


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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