Balcom Agency Named First Dallas-Fort Worth Advertising Agency to Become Blue Zones Project Approved Worksite

FORT WORTH, Texas – May 2, 2016 – Balcom Agency today announced it has achieved Blue Zones Project Approved™ worksite status – a national recognition for employers that implement best practices that create healthier work environments for employees. Balcom is one of only 47 companies in Fort Worth and the first local marketing firm to become a Blue Zones Project Approved worksite.

Blue Zones Project® partners with organizations around the country to encourage communities to lead healthier lives. Founded upon longevity principles uncovered by New York Times bestselling author and National Geographic explorer Dan Buettner and aided by Healthways, the project guides a systems-based approach to transforming communities – whereby citizens, employers, schools, restaurants and grocery stores collaborate to improve community-wide health. With help from Fort Worth’s Healthiest City Initiative, Fort Worth is currently one of 26 communities in the country that have earned recognition as or are on their way to becoming a certified Blue Zones Community®. Balcom’s achievement helps Fort Worth’s effort to meet the necessary worksite approval requirement. 

“Blue Zones Project is proud to have Balcom Agency join the movement to help make Fort Worth one of the healthiest cities in the country,” said Suzanne Duda, vice president of Blue Zones Project, Fort Worth. “Our local employers play a critical role in improving the well-being of this community. When companies like Balcom support employee well-being, they see higher levels of engagement and productivity, as well as lower turnover and fewer missed days of work. It's a win for everyone.”

To become a Blue Zones Project Approved worksite, organizations must pursue a series of health-focused pledge actions and complete the validation requirements. These requirements include achieving at least 25 percent of employee participation in the Blue Zones Personal Pledge, earning at least 72 out of 109 possible points by executing specific health initiatives and best practices in the workplace, and implementing at least one pledge action from each of Blue Zone Project’s six pillars of worksite well-being: leadership, purpose, habitat/physical environment, engagement/creation of social networks, policies and benefits, and well-being solutions. 

After just one year of making sustainable, companywide changes to improve health, Balcom became the first local marketing firm to earn the Blue Zones Project Approved worksite distinction. 

“When we heard about the Blue Zones Project not too long ago, we knew it was something we wanted to be a part of,” said Stuart Balcom, president and CEO of Balcom Agency. “The initiative is a great thing for Fort Worth and for the well-being of our community; we’re proud to say that the B Team is behind it. At Balcom, we’ve always been about our people, about not only their professional development but their personal health as well. Earning our stripes as a Blue Zones Project Approved worksite proves that Bs are committed to being great at what we do – both within and outside the office.”

To learn more about Blue Zones Project, Fort Worth, visit FortWorth.BlueZonesProject.com. 

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Company, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit BalcomAgency.com.