Balcom Agency Named Agency of Record for Renfro Foods and Mrs. Renfro’s Salsa
FORT WORTH, Texas – June 7, 2019 – Balcom Agency has been selected by Renfro Foods and Mrs. Renfro's salsa, the seventh largest salsa brand in the United States, as the company’s new agency of record. Balcom has already begun comprehensive packaging and marketing plan updates to grow the brand’s overall awareness. New efforts – from digital marketing to point-of-sale – are set to launch in summer 2019.
Renfro Foods is a Fort Worth-based, third-generation family business that manufactures salsas, peppers, relishes and sauces. The company’s award-winning salsa line, Mrs. Renfro’s, includes more than 30 products available through supermarkets, gourmet food stores and gift shops in all 50 states and internationally. Originally founded in 1940 as a packaged spices and pepper sauce business, the Renfro family has continued to evolve and expand the brand into the multimillion-dollar business that it is today. In 2018 alone, the company was named a finalist for the Dream Big Small Business of the Year Award by the U.S. Chamber of Commerce.
“The Renfro family is thrilled to team up with such a successful and energetic agency to help move our brand and business forward,” said Doug Renfro, president of Renfro Foods. “We feel that Balcom’s expertise will make for a wonderful partnership as we seek to grow Mrs. Renfro’s salsa even more.”
“Renfro Foods has achieved incredible successes in the past several years by being innovative while staying true to their family values,” said Stuart Balcom, CEO and president at Balcom Agency. “We have a proven track record of delivering results for food and consumer packaged goods and are thrilled to have the opportunity to take Mrs. Renfro’s to the next level.”
About Balcom Agency
Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. Celebrating 26 years in 2019, the agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, food and beverage, retail, education, business services and beyond, including Ball Park® Buns & Rolls, Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs Baird’s® Bread, Norman Regional Health System, Sinclair Oil Corporation, Smith & Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit BalcomAgency.com.