Balcom Agency Hires Trey Benford as Junior Media Planner and Buyer

FORT WORTH, Texas – August 29, 2022 – Trey Benford has joined Balcom Agency as junior digital media planner and buyer. As part of the media team, Benford works on Smith+Nephew (Advanced Wound Management), Dairy MAX, Sinclair Oil and other client campaigns across the agency’s client base. Before coming to Balcom, he gained experience at VI Marketing and Branding in Oklahoma City.

“Trey has a passion for media planning, buying and results that is already visible and helpful to our team,” said Chris Hawthorne, media director for Balcom. “We're excited to see the impact he will make on current and future media projects.”

Benford graduated with a Bachelor of Arts in advertising from the University of Oklahoma. He will graduate with a Master of Business Administration from Louisiana State University Shreveport in 2023.

A longstanding Balcom tradition, Benford acquired a quirky nickname alongside his new professional title. An ode to his love of hip hop music and media planning, he will also be known as “ATBeats.”

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

Tags: New Hires

Put our experts to work

Contact Us