Balcom Agency Hires Taylor Prince as Account Director

FORT WORTH, Texas – Oct. 6, 2021 – Taylor Prince has joined Balcom Agency as account director where she will be instrumental to the Smith+Nephew (Advanced Wound Management) account, managing several brands.

Prince has approximately 10 years of experience in account management with agencies including GS&F, Ignite Partnership and Publicis Groupe, serving major brands such as Samsung, Fiat Chrysler Automobiles, USAA and Intel as well as medical and health companies including TriHealth, UC Health and Revision Skincare. She holds a Bachelor of Music with a minor in marketing from the University of Miami.

“Taylor’s strong foundation on pharmaceutical accounts has already proven to be invaluable for the success of our client,” said Lisa Zakarin, group account director. “We look forward to a long and productive relationship with her as our teammate.”

A music maven always seeking to conquer client challenges with a robust approach, per Balcom’s nicknaming tradition, Prince will also be known as “Sound Strategy.”

Balcom is a team of matchmakers in the business of making people fall in love with brands. For 28 years, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training delivers marketing that works – and works together. Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs. Renfro's Salsa, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit BalcomAgency.com.

Tags: New Hires

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