Balcom Agency Hires Taylor Prince as Account Director

FORT WORTH, Texas – Oct. 6, 2021 – Taylor Prince has joined Balcom Agency as account director where she will be instrumental to the Smith+Nephew (Advanced Wound Management) account, managing several brands.

Prince has approximately 10 years of experience in account management with agencies including GS&F, Ignite Partnership and Publicis Groupe, serving major brands such as Samsung, Fiat Chrysler Automobiles, USAA and Intel as well as medical and health companies including TriHealth, UC Health and Revision Skincare. She holds a Bachelor of Music with a minor in marketing from the University of Miami.

“Taylor’s strong foundation on pharmaceutical accounts has already proven to be invaluable for the success of our client,” said Lisa Zakarin, group account director. “We look forward to a long and productive relationship with her as our teammate.”

A music maven always seeking to conquer client challenges with a robust approach, per Balcom’s nicknaming tradition, Prince will also be known as “Sound Strategy.”


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

Tags: New Hires

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