Balcom Agency Hires Sara Davis as Digital Marketing Analyst

FORT WORTH, Texas – May 05, 2021 – Sara Davis has joined Balcom Agency as digital marketing analyst, bringing two decades of marketing experience to the agency.

Prior to joining the B Team, Davis served freelance clients including the Dallas Stars and St. Jude Hospital, and companies such as Paragon Solutions. Most recently, she worked with  USHEALTH Group where she focused on streamlining customer conversions through better workflow and lean implementation. At Balcom, Davis will leverage her digital analytics expertise for clients such as Smith+Nephew, Norman Regional Health Care System, Hippo Sak and more.

“Sara’s passion for analytical storytelling is both admirable and valuable for our team,” said Lauren Kimberlin, Balcom’s director of digital strategy. “We appreciate the impact she makes for our clients every single day and look forward to seeing her grow and thrive here.”

Staying true to Balcom’s tradition of acquiring a quirky title upon joining the team, Davis will be known as “DI Why.” The moniker is a nod to her home improvement and gardening savvy as well as her desire to seek out and understand the “why” behind her professional and personal ventures.

Davis earned a BFA in graphic design from Texas A&M University-Corpus Christi, an MBA from the University of Dallas and a digital marketing certification from Southern Methodist University.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

Tags: New Hires

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