Balcom Agency Hires Rob Mart as Director of Strategy and Planning

Rob Mart has joined the Balcom Agency as director of strategy and planning, bringing more than 30 years of experience in health care strategic marketing to the B team.

Prior to joining Balcom, Mart served as director of global marketing for ConvaTec, Inc., headquartered in Skillman, N.J. He has extensive experience in the health care industry, holding positions at Walco International, Inc., Healthpoint, Ltd. and Molnycke Health Care, AB. Mart also worked as director of strategic marketing and product director at Johnson & Johnson Medical, Inc.

"For nearly 10 years, we've worked with Rob as a client," said Kim Speairs, APR, Balcom's director of client services. "He is one of the smartest strategists we know — and extremely passionate about transforming opportunities into realities. Now, we are proud to have him on the B team. He'll be a great asset, helping our clients accelerate innovation and commercialization."

Mart earned his bachelor's degree in resource management from Rutgers University, and a master of business administration from Baylor University. His doctoral thesis — Web-based Continuing Education in Wound Care As An Extension Of Professional Conferences: A Study of Utility And Acceptance — has been implemented by industry publishing organizations.

In keeping with Balcom's tradition of acquiring a unique "title" once joining the agency, Mart will be known amongst his peers as "Rocket Scientist." The title reveals Mart's great skill of understanding complex science and making it easy for the average person to understand. Real "rocket scientists" also run in his family, as Mart's son, daughter in law and son in law work in the aerospace industry.

About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, ConvaTec, Southwest Bank, Cash America, The Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. To learn more about award-winning work produced by Balcom Agency, visit, or connect with the agency at

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