Balcom Agency Hires Ricky Cadden as Director of Digital Strategy

FORT WORTH, Texas – Dec. 14, 2021 – Ricky Cadden has joined Balcom Agency as director of digital strategy. Cadden will be involved with Balcom’s full client base while working on and supervising digital strategy and monthly reporting. Prior to joining Balcom, Cadden gained digital marketing and data insights experience with large corporate entities – RadioShack, Sabre and Sprint – as well as with leading online skills training provider Skillsoft.

“Ricky’s wealth of experience in digital communications, content development and team management fits nicely with Balcom needs,” said Steve Cantrell, principal and director of client services. “This support will be so important as we continue to grow this team and expand service for the agency.”

Cadden holds a Bachelor of Business Administration in management and marketing from Abilene Christian University. Alongside his new role, as per Balcom tradition, he also acquired a quirky title. Playing off of his passion for developing robust media plans and digital marketing strategies, Cadden will be secondarily known as “Man With the Plan.”

As a full service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

Tags: New Hires

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