Balcom Agency Hires Pooja Aishwarya Bonthula as Digital Marketing Analyst

FORT WORTH, Texas – May 2, 2022 – Pooja Aishwarya Bonthula has joined Balcom Agency as digital analyst. As part of the agency’s digital strategy team, Bonthula will focus on providing clients with expert-level data insights, drawing key insights to measure success and develop smarter marketing strategies. Prior to joining Balcom, she gained digital marketing and analytics experience with Custom Molded Products, Datum Solutions and Regalix.

“Pooja Aishwarya’s curiosity and flair for creativity make a perfect addition to our team in helping our clients understand the return on investment of their marketing dollars,” said Ricky Cadden, director of digital strategy. ”We look forward to her work with the Balcom team.”

Bonthula holds a Bachelor of Science in computer science from Jawaharlal Nehru Technological University Hyderabad and Master of Science in management information systems from Northern Illinois University. In continuation of Balcom’s nicknaming tradition, she will acquire a quirky secondary title. Shy and reserved upon first meeting her then spunky, spicy and sweet once warmed up, Bonthula will be secondarily know as “Whiskey in a Tea Cup.”

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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