Balcom Agency Hires Mary Eskander as Account Director

FORT WORTH, Texas – June 5, 2020 – Mary Eskander has joined Balcom Agency as account director. Eskander brings more than 13 years of advertising experience across multiple industries to her new role at Balcom.

Previously a senior client relations manager at Williams Lea Tag’s Fort Worth office, Eskander oversaw the delivery of business-critical services for Tarrant County-based Alcon. She has also managed client accounts working for advertising agencies such as Erwin Penland (now known as EP+Co.), Buxton, Merkley + Partners and G2 Direct & Digital, where she gained experience working with clients in health care, pharmaceuticals, telecommunications and automotive. At Balcom, Eskander will primarily guide strategic planning and implementation for the agency’s work on Smith+Nephew’s Advanced Wound Care Management division.

“As we continue to grow as an agency, people like Mary help us continue to deliver great results for our clients,” said Steve Cantrell, principal and director of client services. “Her people-first mindset, coupled with her background and passion for the medical sector, make her a great fit for our team. We look forward to seeing all that she’ll achieve at Balcom.”

In keeping with the agency’s tradition of giving each team member a quirky title, Eskander will be known as “NY Slice.” The nickname refers to her New York roots as a Brooklyn native as well as her ability to serve up smart strategies for her clients.

Eskander earned her Bachelor of Arts in media and creative writing from Hunter College.

About Balcom Agency

Balcom is a team of matchmakers in the business of making people fall in love with brands. For 27 years, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, and consulting & training delivers marketing that works – and works together. Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs. Renfro's, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit

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