Balcom Agency Hires Lisa Zakarin as Group Account Director

FORT WORTH, Texas – August 6, 2021 – Lisa Zakarin has joined Balcom Agency as its newest group account director. Zakarin manages the Smith+Nephew (Advanced Wound Management) account and its internal team for the agency. With more than 30 years in advertising, she brings vast health care and pharmaceutical marketing experience to the team, having worked with Amgen, Galderma, Novartis, Sanofi and Trufora.

A graduate of Boston University with a Bachelor of Science in finance, Zakarin previously worked for Deutsch, FCB, Publicis and Wunderman Thompson. In addition to her health care specialties, she has also represented Chase, Citibank, MetLife and Sesame Workshop. In her free time, Zakarin supports Lasagna Love, a national nonprofit that helps feed people in need, and the American Red Cross.

“Lisa’s strength in managing pharmaceutical brands is such a great asset,” said Steve Cantrell, principal and director of client services at Balcom. “Her true belief in creating accountable marketing to help improve patients’ lives is a benefit not only to Balcom and Smith+Nephew, but for the many they serve worldwide.”

Continuing Balcom's quirky nicknaming tradition, while touting her extensive experience pushing health care and pharmaceutical brands forward, Zakarin will be known secondly as "Rx for Success."


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

Tags: New Hires

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