Balcom Agency Hires Lisa Zakarin as Group Account Director

FORT WORTH, Texas – August 6, 2021 – Lisa Zakarin has joined Balcom Agency as its newest group account director. Zakarin manages the Smith+Nephew (Advanced Wound Management) account and its internal team for the agency. With more than 30 years in advertising, she brings vast health care and pharmaceutical marketing experience to the team, having worked with Amgen, Galderma, Novartis, Sanofi and Trufora.

A graduate of Boston University with a Bachelor of Science in finance, Zakarin previously worked for Deutsch, FCB, Publicis and Wunderman Thompson. In addition to her health care specialties, she has also represented Chase, Citibank, MetLife and Sesame Workshop. In her free time, Zakarin supports Lasagna Love, a national nonprofit that helps feed people in need, and the American Red Cross.

“Lisa’s strength in managing pharmaceutical brands is such a great asset,” said Steve Cantrell, principal and director of client services at Balcom. “Her true belief in creating accountable marketing to help improve patients’ lives is a benefit not only to Balcom and Smith+Nephew, but for the many they serve worldwide.”

Continuing Balcom's quirky nicknaming tradition, while touting her extensive experience pushing health care and pharmaceutical brands forward, Zakarin will be known secondly as "Rx for Success."

About Balcom Agency

Balcom is a team of matchmakers in the business of making people fall in love with brands. For 28 years, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training delivers marketing that works – and works together. Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs. Renfro's Salsa, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit

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