Balcom Agency Hires Kristen Cox as Senior Media Planner and Buyer

FORT WORTH, Texas – Oct. 7, 2021 – Kristen Cox has joined Balcom Agency as senior media planner and buyer. Cox will assist the Balcom media team with research, planning and buying on a variety of digital platforms to maximize client goals and campaign successes. Her clients include Dairy MAX, James L. West Center for Dementia Care, Norman Regional Health System and Mrs. Renfro’s. Before joining Balcom, Cox worked for Southwest Media Group and The Richards Group, focusing on clients such as MedStar Health; Sub-Zero, Wolf, and Cove; Motel 6; Shamrock Farms; Omni Hotels & Resorts; and VariDesk.

Cox holds a bachelor’s degree in advertising with a minor in business from Texas State University.

“Kristen’s background in media strategy across digital and traditional media channels, which is crucial for a cross-platform role, plus her mix of critical thinking is a combination welcomed for today’s Balcom clients,” said Chris Hawthorne, media director. “We’re excited to see her continue to grow with us.”

Per Balcom’s quirky nicknaming tradition, Cox will also be known as “Need for Speed” – touting her love for all things biking, including motorcycles, cycling competitions and exercise bike HIIT (high-intensity interval training) workouts.

ABOUT BALCOM AGENCY

Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit BalcomAgency.com.