Balcom Agency Hires Katie Czap as Paid Search Specialist

FORT WORTH, Texas – March 22, 2022 – Katie Czap has joined Balcom Agency as paid search specialist. She will support Balcom clients as a member of the media team, including Big Tex Stone, Dairy MAX, James L. West Center for Dementia Care, the Modern Art Museum of Fort Worth and Smith+Nephew (Advanced Wound Management). Previously serving as client success manager, her work experience was gained at WordStream – LOCALiQ and ReachLocal – LOCALiQ in recent years.

Czap holds three bachelor’s degrees from The University of Texas at Arlington, where she graduated with a 4.0 triple majoring in French, Spanish and linguistics.

“We are so excited to have Katie on our team,” said Chris Hawthorne, media director. “Her ability to master foreign languages seems to go hand in hand with her understanding of the linguistic nuances of digital media.”

As a continuation of Balcom’s nicknaming tradition, Czap acquired a quirky secondary title alongside her new role. A play on the pronunciation of her last name (“Zap” not “Chap”), she will also be known as “The C Is Silent.”

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

Tags: New Hires

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