Balcom Agency Hires J’Lyn Emerson as Account Director

FORT WORTH, Texas – July 30, 2019 – J’Lyn Emerson has joined Balcom Agency as account director, bringing more than eight years of experience in account management, digital media planning, social media management and more to the agency and its clients.

Previously, Emerson served as director of client services at Nice Branding Agency. Over the course of her career, she has led marketing projects for a range of organizations – from household brands, such as PetSmart, Tractor Supply Co. and Texas Instruments Education Technology, to nonprofits and healthcare companies. In her role, Emerson is directing work for Balcom clients including Sinclair Oil Corporation and Hippo Sak.

“A natural people person, J’Lyn has a passion for helping clients connect with audiences and tell stories to achieve marketing goals,” said Christina McKinney, group director. “She brings a wide range of experiences to our team and a positive energy our clients will love. We’re thrilled to welcome her to the B.”

In true Balcom fashion, Emerson will assume her new nickname, “Always in Tune,” a play on her love for music and aim to sync up with clients to accomplish great things together.

Emerson earned her bachelor’s degree in advertising and public relations from Abilene Christian University in 2011.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. Celebrating 26 years in 2019, the agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, food and beverage, retail, education, business services and beyond, including Ball Park® Buns & Rolls, Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs Baird’s® Bread, Norman Regional Health System, Sinclair Oil Corporation, Smith & Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit

Tags: New Hires

Put our experts to work

Contact Us