Balcom Agency Hires Gina Phaneuf Hubsch as Senior Program Director

FORT WORTH, Texas – April 3, 2020 – Gina Phaneuf Hubsch has joined Balcom Agency as senior program director. Hubsch brings more than 15 years of experience in production and advertising to the agency’s growing project management discipline.

After working several years in the production industry for companies such as CNBC, Brainshark and Videolink, Hubsch launched her 10-year career in advertising managing the execution of marketing projects and communications campaigns for clients. She previously served as senior project manager and director of operations for agencies including Slingshot, Ignite Partnership and the Enablement Group while working with brands such as Texas Tourism, Susan G. Komen, Ocean Spray, American Heart Association and more.

“Gina’s impeccable scheduling skills and ability to strategize effective solutions is going to propel our client projects to even greater heights,” said Lynne Swihart, Balcom’s director of agency operations and production. “She is an asset to our project management team, and we look forward to seeing what she accomplishes here.”

Following the agency’s longstanding tradition, Hubsch will also be known by her quirky secondary title, “Case Closed.” The nickname playfully highlights her passion for problem-solving, project management and conquering logistical challenges for clients.

In her new position, Hubsch will plan, initiate and execute projects for Smith+Nephew, Sinclair Oil Corporation, The PARC, Hippo Sak® and others. She earned her Bachelor of Science in communications media from Fitchburg State University in Massachusetts.

About Balcom Agency

Balcom is a team of matchmakers in the business of making people fall in love with brands. For 27 years, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training delivers marketing that works – and works together. Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs. Renfro's Salsa, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit

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